L- Because NME is associated with old music as well as new,the colours they have chosen to use links in with this work well,because gold white and red all go together good as a house style and gold connotates old fashioned and also successful.The 'NME' masthead stands out and is recognisable because it looks the same in every edition of NME. Like in any other magazine the date and price of the magazine is in line with the masthead. The headlines on the left hand side are in line with the masthead (which is also in its traditional convention place of been in the top left)this is a continuous convention in magazine's it makes it look professional. Nmes masthead is a indent because people recognise it as been a music magazine when they see it. On the front cover it has a music competition which is a good way of grabbing the audience's attention and make them want to buy the magazine to read more inside. The layout is neatly spread out for the audience to read clearly,and the different size texts makes it look appealing. The bar code is essential for a music magazine because when buying it it needs to be scanned for the price. The front cover includes a strap line under the main headline with a quote from one of the headline story's,i think they have picked the most eye grabbing quote because the artist has used taboo language and it has had to have been covered up,this may attract the audience who could also be shocked about it. This magazine has a exclusive on the strokes in big letters on the front page,which means its a scoop which only NME are covering,this gives them a big boost for editions been sold that week,because they are the only ones who can publish that story,and it will be no where else.
I- The Institution company of NME magazine is ICP media (ttp://www.ipcmedia.com/) It started in the mid 1963. Before Ipc media it was called International publishing Corporation,before they shorted this down to IPC.It is based in the United Kingdom .Ipc media produces 85 different magazines,according to the website stat's the company reaches two thirds of UK Women and 44% of men. And almost 27 million adults. They focus on three audiences which are men,mass market women and upmarket women. Its large portfolio sells over 350 million copies every year. In the 1990's ipc media publishes nme's online site and this later became the first big online music magazine website in Europe. In 2000 the publisher changed its name again to IPC media from IPC magazines.
I- The ideology of NME magazine is been rebellious. there are not many beliefs of this magazine as there is nothing much going on,on the cover. The leather clothes gives of a rebellious value to the front cover. The front cover also shows that. The audience is for people who have a individual mind,and have independent thoughts and are interested in music. It sets trends of individuality,and fashion trends of indie clothing. The front cover doesn't defy any social norms,there are no drug taking or rebellious things happening in the photos. It is not a mainstream magazine,because the bands are not mainstream either.
A- According to the NME media pack (http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf) Its audience is a wide range of different people it says the male audience is 73% and age ranges from 17-30 but the secondary audience is 27% female. NME has a Niche audience which means it is a wide variety of people reading it. The average age is 25. The SEG is ABC1 which means they all have good income jobs which allows them to afford this magazine. 34% are working full time,18% are working part time and 26% are full time students, this gives them the opportunity to spend their money on NME magazine. There audience has a strong opinion on music and 80% of them feel that it is a important part of there life. 79% of the audience like to listen to new bands, with new songs out. 52% of there readers are interested in been a artists themselves, so they have a lot of interest in the articles what go into this magazine.
R- The front cover represents the artist in a positive way and gives him the image of been a stereotype of a rock star,because leather clothes connotate the rock chick image,because in the 1980's/1980's rock/alternative bands were seen in leather jackets. He looks like he has been represented to look vintage styled. There is not a negative representation in the front cover,the way the artist has been placed is chilled out on the bar,not really caring about anything. Just like stereotypical Rock star's dont have a care in the world.
CONTENTS PAGE
L-The language features in this contents page are simple. It is a one sided contents page with the text dominating the page and only 1 main picture. There are different size texts to make it look professional,just like the layout does because all the words are in line with each over. The colours are like newspaper colours,been black and white this is good because the pages were not as glossy and looked like they were made to look like the inside of a newspaper. This may have been done to tie in with the genre of the magazine. The indent from the front cover on the masthead is also on the contents page,the ident is the 'nme' which is reconsigned everywhere. It also has the date on the contents page which is not common in magazines contents page's. Conventionally it includes information about what is in the rest of the magazine. It has an index so you can easily get to a headline what is on the front page. It advertises a deal to buy more magazine's this is trying to promote the magazine 'subscribe today and save 1.49,this lets the audience save money.
I- The institution of the contents page is just the same as the front cover which is ipc media it is based in the united kingdom and produces over 85 different magazines,according to the IPC website,the institution reaches two third of UK women and 44% of men. This is almost 27 million adults. There three main audiences are men,mass market women and upmarket women. It produces 350 million copies each year.
I- The ideology of the contents page is the same as the front cover nme is not a mainstream magazine and there are not many beliefs. The clothing that the artists were for example the picture on the contents page these clothes set of a trend like the stripey jumpers. this contents page doesn't give any social norms like drug taking or rebellious things,its just about the music and the music only. The magazine is not mainstream so allows individuality.
A- According the the nme media pack (http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf) The audience has a age range from 17-30 with a male audience of 73% and a female audience of 27%. NME has a niche audience which means it has a wide variety of people reading it. The average reader age is 25. The SEG is ABC1 which means they all have a good income jobs which allows them to afford the magazine every month.
R- The representation of NME is represented positively. It gives of individual belief to be yourself and dont put yourself into a category. Although you might be put into a stereotype of been 'indie'. The values of this contents page is that it is simple context and the colours connotate with the genre. Two males are been represented in a positive way playing guitar's like the artist's they are.
Double paged spread
L- The language features in this double page spread is that one page is dominated by a full picture and the feature story is on the right hand side. This double page spread is a 'exclusive' which means only this magazine has the inside scoop on the story. They make a big deal of it been exclusive by putting a exclamation mark at the end and having it in a big attractive red background just behind the white words so it stands out and makes a point. Red is a good colour to have on a double page spread because it attracts people's eyes grabs there attention to the story. The big text shows a quote from the article and makes the page less dominated with small words. On the double page spread it conventionally has a byline with the name of the writer of the article and sometimes the photographers name which it does in this article. The colours are continuous in the magazine to keep it professional.
I-as the front page and the contents page the institution is still Ipc media,a Uk based institution started in 1963. It produces 85 different magazines according to its website (http://www.ipcmedia.com/) Its main target audience is Men,mass market women and upmarket women. And 27 million adults. With all of its magazines the institution sells over 350 million copies each year. Nme was ipc media's first online site to publish,and later on it became one of the biggest music magazines in Europe.
I- The ideology on NME double page spread is the same as the contents page and double page spread. The values are about individual minds and independent thoughts and are interested in music. The magazine sets trends of fashion in the indie clothing industry. The double page spread doesn't defy any social norms and there are no drug taking or rebellious things,just one artist acting normal. It is not a mainstream magazine,because the bands are not mainstream either.
A-The audience is the same as the contents page and front cover,because it is in the same magazine according to the nme media pack (http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf) The audience range is from age 17-30 and the male audience is 73% and the female audience 27%. Nme is a niche audience which means it has a wide variety of people reading it. The average age is 25. The SEG is ABC1 which means they can afford the magazine because they have good paid jobs.
R-Same representation as the contents page and front cover,it is represented positively,and gives of a individual belief to be yourself and don't put yourself into a cartography. Al though you might be put into a stereotype of been 'indie'. No females are been represented,just a male in a positive way rock style stereotypical way.
A-The audience is the same as the contents page and front cover,because it is in the same magazine according to the nme media pack (http://www.nme.com/mediapack/pdf/nme_media_information_full.pdf) The audience range is from age 17-30 and the male audience is 73% and the female audience 27%. Nme is a niche audience which means it has a wide variety of people reading it. The average age is 25. The SEG is ABC1 which means they can afford the magazine because they have good paid jobs.
R-Same representation as the contents page and front cover,it is represented positively,and gives of a individual belief to be yourself and don't put yourself into a cartography. Al though you might be put into a stereotype of been 'indie'. No females are been represented,just a male in a positive way rock style stereotypical way.
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