choosen name for magazine

I have choose 'wyke obviously welcoming' or for short 'w.o.w' The magazine title will be w.o.w because it is short and snappy. I like this idea because i took the inspreation from the NME magazine 'new music now' and people will remember 'w.o.w' more then ' wyke obviously welcoming' because it is short and snappy. It also could denotate wow! as in wow the college is amazing. And the longer version could mean it is a very welcoming college.