How would i promote my magazine?

I would promote my magazine by introducing a online website which would link with the magazine. Also advertising and promoting band clothing brands will also promote the magazine because the clothing brands will be advertising and promoting the magazine. The website would link you to the magazine because you would have to download something of the website for example 'watching the interview' what has been typed into the magazine,but watching it instead. Or downloading a application to win things by putting the code from the magazine in the form.